Disciplinas em Línguas Estrangeiras 2023

GENERAL OBJECTIVE:

The course aims to provide students with an overview of the theoretical foundations of Marketing, the Marketing system and Marketing management as well as its application in the organizations daily practice.

SPECIFIC OBJECTIVES:

a) Learn about the strategic and tactical-operational aspects of Marketing. b) Get an instrumental base for the process of market analysis and understanding of the Marketing environment. c) Distinguish among the main functions of the Marketing management process: planning, organization, coordination, and control.

SCHEDULE

Mondays at  5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

Guest Talk

Consumer behaviour;

Organizational buying behaviour -B2B;

Market segmentation

Branding;

Market positioning;

Service marketing;

Channels;

Key Takeaways & End of course

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GENERAL OBJECTIVE:
The course aims to examine how society has been influencing the development of technology and viceversa and shall invite students to reflect upon the impacts of technology on people’s lives currently.
SPECIFIC OBJECTIVES:
a) Get an introductory overview of the relationships between technology and society.
b) Learn through classic and modern theories as well as with local and global case studies.
c) Discuss with peers and instructor in a fruitful way so as to drive critical thinking about the role of technology on people’s lives.

SCHEDULE

Tuesday at  5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

1. Introductions & presentation of the course
2. The nature of technology: metaphor, rationality, determinism
3. Winners and losers: technology as a subversive force; what it can do – and what it cannot
4. The sources of technological change: technological change as a social process; “push” and “pull”
5. Scientific knowledge and advance: how technology differs from, and facilitates scientific discovery
6. A planet under stress – is technology the problem or the solution?
7. Medical technologies and ethics: diagnostic technologies; when does life end? when should it?
8. Genetic technologies: farm bioengineering; cloning; the perils of genetic intervention
9. Technology and work transformation: earliest tools; agriculture; the clock; the ironies of progress
10. Technology and jobs: more of one and less of the other? the changing structure of the economy
11. Technological change and job life: smart technologies and dumb jobs? White-collar jobs
12. The printing revolution: knowledge expansion; literacy and social change; reading digital news
13. The electronic media: radio; television and politics, violence, and thought
14. The internet age: the digital divide; privacy in the digital age; e-media in modern society
15. The tools of destruction: the weapons and their consequences; the era of smart weapons
16. Technology and Organizations: technology as cause and consequence of organizational structure
17. How government policies shape technological change: democratic control of technology
18. Technology and its creators: who’s in charge of whom? globalization and cultural convergence
19. Individual Assignment
20. Key takeaways & end of course

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GENERAL OBJECTIVE:

This course aims to have a close look at people behaviour in the working environment, focusing on how management and leadership practices affect the attitudes, motivation, and performance of employees and teams, and consequently, the organization as a whole.

SPECIFIC OBJECTIVES:

Upon completion of the course, students are expected to:

a. Understand and be able to apply varied organizational behaviour principles and tactics to prevent individual and group problems from emerging and, once such are identified, intervene to have them fixed accordingly.

b. Develop greater confidence and skills to be familiar with and learn how to make use of different leadership styles to engage, influence and guide others.

c. Pull together a plan to improve their personal behaviour and competences to be able to manage their own career path.

SCHEDULE

Wednesdays at 5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

1. Introductions & presentation of the course

2. What is organizational behaviour?

3. Diversity in organizations

4. Attitudes and job satisfaction

5. Emotions and moods

6. Personality and values

7. Perception and individual decision making

8. Motivation: from concepts to applications

9. Understanding work teams

10. Communication

11. Power and politics

12. Conflict and negotiation

13. Organizational culture

14. Organizational change and stress management

15. Guest talk

16. Key Takeaways & end of course

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