Disciplinas em Línguas Estrangeiras 2022

GENERAL OBJECTIVE:

The course aims to provide students with an overview of the theoretical foundations of Marketing, the Marketing system and Marketing management as well as its application in the organizations daily practice.

SPECIFIC OBJECTIVES:

a) Learn about the strategic and tactical-operational aspects of Marketing. b) Get an instrumental base for the process of market analysis and understanding of the Marketing environment. c) Distinguish among the main functions of the Marketing management process: planning, organization, coordination, and control.

SCHEDULE

Mondays at  5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

Guest Talk

Consumer behaviour;

Organizational buying behaviour -B2B;

Market segmentation

Branding;

Market positioning;

Service marketing;

Channels;

Key Takeaways & End of course

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GENERAL OBJECTIVE:
The course aims to examine how society has been influencing the development of technology and viceversa and shall invite students to reflect upon the impacts of technology on people’s lives currently.
SPECIFIC OBJECTIVES:
a) Get an introductory overview of the relationships between technology and society.
b) Learn through classic and modern theories as well as with local and global case studies.
c) Discuss with peers and instructor in a fruitful way so as to drive critical thinking about the role of technology on people’s lives.

SCHEDULE

Wednesday at  5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

1. Introductions & presentation of the course
2. The nature of technology: metaphor, rationality, determinism
3. Winners and losers: technology as a subversive force; what it can do – and what it cannot
4. The sources of technological change: technological change as a social process; “push” and “pull”
5. Scientific knowledge and advance: how technology differs from, and facilitates scientific discovery
6. A planet under stress – is technology the problem or the solution?
7. Medical technologies and ethics: diagnostic technologies; when does life end? when should it?
8. Genetic technologies: farm bioengineering; cloning; the perils of genetic intervention
9. Technology and work transformation: earliest tools; agriculture; the clock; the ironies of progress
10. Technology and jobs: more of one and less of the other? the changing structure of the economy
11. Technological change and job life: smart technologies and dumb jobs? White-collar jobs
12. The printing revolution: knowledge expansion; literacy and social change; reading digital news
13. The electronic media: radio; television and politics, violence, and thought
14. The internet age: the digital divide; privacy in the digital age; e-media in modern society
15. The tools of destruction: the weapons and their consequences; the era of smart weapons
16. Technology and Organizations: technology as cause and consequence of organizational structure
17. How government policies shape technological change: democratic control of technology
18. Technology and its creators: who’s in charge of whom? globalization and cultural convergence
19. Individual Assignment
20. Key takeaways & end of course

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GENERAL OBJECTIVE:
Understand and apply the concepts of cloud computing and its infrastructure, main services and usage.
SPECIFIC OBJECTIVES:

Define and apply cloud computing principles. Identify and create a cloud computing environment, using scalability and high availability principles.Understand and identify reliable, secure, efficient and cost-effective cloud system architectures.

SCHEDULE

Mondays at  5pm to 6h40 pm GMT-3 (Brasilia Time Zone)
Language: English
Ms Teams platform

REQUIREMENTS

English required level: B1 minimum

Being enrolled in a CPS Higher Education Institution partner

PROGRAM:

Welcome Class
Professor and student introductions

Cloud concepts overview
Cloud computing systems: IaaS, PaaS, SaaS
Cloud types: private, public and hybrid clouds
Cloud computing advantages
AWS Cloud Adoption Framework
Knowledge Check 1

Cloud economics and billing
AWS pricing fundamentals
Total Cost of Ownership
AWS Pricing Calculator
Knowledge Check 2

AWS global infrastructure overview
AWS service categories
AWS Cloud console Knowledge Check 3

Cloud security
AWS shared responsibility model
Identity and Access Management
Securing an account
Securing data
AWS compliance programs

Security demonstration
Security Lab
Knowledge check 4

Cloud networking
Basics of cloud networking
Virtual Private Cloud (VPC)
Design a basic VPC architecture
Cloud routing and DNS service.
Routing types.
Content Delivery Network (CDN)

Networking demonstration
Networking Lab
Knowledge check 5

Cloud compute services overview
Container compute services
Serverless compute services

Compute demonstration
Compute Lab
Serverless Lab

Infrastructure provisioning and configuration
Application deployment demonstration
Application deployment Lab
Knowledge check 6

Cloud storage
Types of cloud storage
Amazon S2, EBS, EFS and Glacier

Storage demonstration
Storage Lab
Knowledge check 7

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OBJETIVO GENERAL:
Presentar una visión general sobre el marketing y su aplicación en América Latina.
OBJETIVOS ESPECÍFICOS:

Reflexionar sobre la tarea del profesional de marketing en América Latina;

Aplicar los principales conceptos de marketing en el análisis de casos empresariales
latinoamericanos;

Comprender las similitudes y diferencias que hay en la región y su importancia al momento de crear productos y servicios en la región.

FECHA DE LAS CLASES

Sabados a las 10am – 11h40 am GMT-3 (Brasilia Time Zone)

Idioma: Español
Plataforma: Ms Teams

REQUISITOS

Español minimo B1

Estar inscrito de una Institución de Nível Superior que tiene convenio con CPS

PROGRAMA:

Presentar a los estudiantes la diferenciación entre los términos marketing, mercadotecnia y mercadología e identificar cual es el término más utilizado en el país de origen de dichos(as) alumnos(as).

Conocer las tendencias de marketing en América Latina en el momento actual y como la pandemia ha cambiado los escenarios de negocios en la región.

Presentación de las 5 eras de marketing e identificar en cuales ciclos se encuentran algunas empresas latinoamericanas a partir del análisis y estudio de casos.

Explanar sobre el marketing internacional y reflexionar sobre el marketing local y global para identificar el menor público viable y los adoptantes iniciales de productos y servicios.

Identificar rasgos comunes entre países de la región y cómo tal conocimiento es un diferencial competitivo.

Presentar la diferenciación entre marketing digital y marketing de datos.

Explanar la importancia de que los profesionales de marketing empiecen a ocuparse de las temáticas del marketing consciente y responsable.

Explanar sobre el plan de marketing y cómo hacer para contemplar en ello todos los tipos de marketing que hay en la actualidad.

Oficina de construcción de un plan de marketing.

INSCRIPCIONES

GENERAL OBJECTIVE:

Contribute to the theoretical training of the student, emphasizing, however, the practical results resulting from the theory, such as its applications in engine calibration development, conducting vehicular tests and critical analysis of test results and evaluation of performance of components and vehicles.

SPECIFIC OBJECTIVES:

1. Know the knowledge of internal combustion engines and electrical and sus configurations.
2. Evaluations of strategies and operation of engines and components.
3. Development of new engine operating technologies.

PROGRAM:

1. Initial engine calibration concepts
2. Presentation in vehicles of the engine calibration environment, (variables, graphs, and nomenclature)
3. Presentation of the theory of stoichiometric calculation and vehicle verification of the calibration maps of the stoichiometric calculation.
4. Vehicle test in roller dynamometer.
5. Students’ presentation on independent injection control systems
6. Independent injection control systems
7. Analysis of the characteristic motor curve 

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OBJETIVO GENERAL:

Contribuir a la formación teórica del alumno, haciendo hincapié, sin embargo, en los resultados prácticos resultantes de la teoría, como sus aplicaciones en el desarrollo de calibración de motores, la realización de pruebas vehiculares y el análisis crítico de los resultados de las pruebas y la evaluación del rendimiento de los componentes y vehículos.

OBJETIVOSY ESPECIFICACIONES:

1. Conocer los conocimientos de motores de combustión interna y configuraciones eléctricas y sus;
2. Evaluaciones de estrategias y operación de motores y componentes;
3. Desarrollo de nuevas tecnologías de funcionamiento de motores.

PROGRAMA:

1. Conceptos iniciales de calibración del motor
2. Presentación en vehículos del entorno de calibración del motor (variables, gráficos)
3. Presentación de la teoría del cálculo estequiométrica y verificación vehicular de los mapas de calibración del cálculo estequiométrica.
4. Prueba de vehículo en dinamómetro de rodillos.
5. Presentación de los estudiantes sobre sistemas independientes de control de inyección
6. Sistemas de control de inyección independientes
7. Análisis de la curva motora característica 

INSCRIPCIONES

GENERAL OBJECTIVE: The course aims to provide students with an introduction for the area of machine learning, studying the basis for the more basic types of algorithms.

SPECIFIC OBJECTIVES:

1. Introduction for entry level algorithms (decision trees, KNN, K-Means, Naive Bayes);
2. Write programs that implements the studied algorithms;
3. Work with Python libraries for machine learning;
4. Solve problems with machine learning.
   
   

PROGRAM:

1. Introductions & Presentation of the course

2. Introduction to machine learning;

3. Supervised learning;

4. Information gain;

5. Decision trees;

6. ID3 and C4.5;

7. Introduction to Bayesian paradigm;

8. Naive Bayes;

9. Bayesian Network;

10. Distance measurements;

11. KNN;

12. Regression;

13. Regression algorithms;

14. Unsupervised learning;

15. K-Means;

16. Key Takeaways & End of course

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The aim of this course is to address the exploration of the field of knowledge creation and virtual knowledge creation, through the reading and production of texts that circulate in academia, with special emphasis on the research project genre, as method to achieve this aim. Concerning on the reading and analysis of academic texts, it aims to understand the scientific field, its relationship with other fields of social and economic relevance. The theoretical support comes from contemporary theories that focus on ways to deal with the creation of knowledge and virtual knowledge, as . The purpose of the course will be to provide students with the skills and knowledge they need to be able to independently interpret and produce technical and academic texts of various genres.

GENERAL OBJECTIVE:

Read and analyze technical and academic texts independently and produce research projects for various purposes.

SPECIFIC OBJECTIVES:

1. Reading academic texts on a variety of topics and purposes.
2. Identify relevant theories important to the concept of knowledge creation and virtual knowledge
3. Understand the way knowledge is created and distributed in the context of public policy making by the use of different technologies
4. comparatively analyze technical and academic texts.
5. produce the parts of a research project in English.

PROGRAM:

1. Introduction.
2. Policy perspectives on knowledge.
3. State of the art Knowledge creation and virtual.
4. Knowledge creation and distribution: information systems.
5. Knowledge creation and distribution: social media.
6. Knowledge creation and distribution: distribution.
7. how to summarize information for various purposes.
8. The construction of the paraphrase and its use in interdiscursive relationships.
9. general elements of the research project
10.  analysis of research projects of varied themes
11. research project: state of the art
12. research project: abstract
13. research project: introduction
14. research project: literature review
15. research project: qualitative method
16. research project: quantitative method
17. research project: case study
18. research project: research hypothesis and research objectives
19. research project: relationships between parts of the text.
20. presentation of the completed research project

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